Pay Per Click Management


Learn The Basics Of Pay Per Click - PPC Marketing

Pay-Per-Click campaigns are a little bit more complex than just throwing money at Google. Yes, your maximum bid is influential, but it does not stop there. Your Keyword selection be them Positive or Negative words, the quality of your landing page, the quality of your competitors landing page, the relevance of your page and the call to action commands on your page all play a vital role in the success and cost of your Ad words campaign.

Google AdWords

PPC visitors are 50% more likely to purchase something than organic visitors. (Unbounce)

Keyword Research

On average, 41 percent of clicks go to the top 3 paid ads on the search results page. (Wordstream)


The Role Of PPC Advertising

Most businesses can’t afford to solely rely on PPC advertising. It’s too expensive, and bid
amounts inevitably climb. But pay per click can fill a few important roles

5 STEP PPC easy media solution

Profitable Pay Per Click Requires strategic Planning

Google has a 65.4% share of the search engine market making it the most used tool for product research and lead generation. It generates a massive 160 billion monthly searches and can deliver a massive amount of relevant traffic to your website.

The key is, how do we direct this traffic to your site whilst maximising your budget, growing your sales and upscaling your investment to generate more sales.

Track Conversions

Analysis is key, we need to understand how the campaign is performing, only then can we optimise the campaign to perform to its maximum capacity and produce the best return on your investment.

Manage Your PPC Budget: Set a Sensible Budget

All campaigns should have a pre-determined budget. This is a fine balancing act between what you want to achieve and what is realistically likely to be achieve considering the budget that is available to invest.  At Easy Media we ring fence your Advertising budget keeping you in control and making your results transparent for you to see at any time.

Find Niche Keywords: Long-tail Keyword Strategy

This is a hugely important part of your strategy. The words you select and the match types you use will directly influence your success. Also, Long-Tail Keywords are more specific keyword phrases that your visitors will use when they are closer to the point of purchase or even when they are using “voice search”. Longtail words are currently cheaper and even more targeted. A tool we cannot afford to dismiss and must take full advantage of any advantage over our competitors.

Good Writing: Don’t Ignore It

Someone once said “it’s all about the economy, stupid” well in an media presence “It’s all about the content, Stupid.” We can direct traffic to your site, but once there, your customers need to stay and engage with its content. Google algorithms will notice your content and the times and relevance it has towards its users, and if Google likes what it sees, along with your fine tunes Ad words strategy you will be rewarded handsomely.

Harness the power of
Pay-Per-Click to keep your customer base engaged.

In pay-per-click advertising, businesses running ads are only charged when a user actually clicks on their ad, hence the name “pay-per-click.”