IS PAY-PER-CLICK MARKETING RIGHT FOR YOU
Learn The Basics Of Pay Per Click - PPC Marketing
Pay-Per-Click campaigns are a little bit more complex than just throwing money at Google. Yes, your maximum bid is influential, but it does not stop there. Your Keyword selection be them Positive or Negative words, the quality of your landing page, the quality of your competitors landing page, the relevance of your page and the call to action commands on your page all play a vital role in the success and cost of your Ad words campaign.
PPC visitors are 50% more likely to purchase something than organic visitors. (Unbounce)
On average, 41 percent of clicks go to the top 3 paid ads on the search results page. (Wordstream)
PPC ADVERTISING CAN BE CHALLENGING
The Role Of PPC Advertising
Most businesses can’t afford to solely rely on PPC advertising. It’s too expensive, and bid
amounts inevitably climb. But pay per click can fill a few important roles
MODEL OF ADVERTISING
Profitable Pay Per Click Requires strategic Planning
Google has a 65.4% share of the search engine market making it the most used tool for product research and lead generation. It generates a massive 160 billion monthly searches and can deliver a massive amount of relevant traffic to your website.
The key is, how do we direct this traffic to your site whilst maximising your budget, growing your sales and upscaling your investment to generate more sales.